TK's Acquisition Dashboard
Chart Type:
Over Time
(discover)
Comparison
(predict)
SELECT OS:
IOS
ANDROID
Aggregate
SELECT Advertiser(s):
Facebook/IG
Pinterest
Snap
Google UAC (ios only)
Apple Search (ios only)
_______________
Aggregate Advertiser Data
Organic (Installs/Trials only)
SELECT Metric(s):
Spend
CPI
CPT
Installs
Trial Starts
Subscribers
Revenue
ARPU
ARP/Trial
ROAS
Trials/Inst
Subs/Trial
_______________
Stacked Graph
ROAS
AGG+GC
Total ROAS
Payer count
Web Subs
Chat 1:1
Revenue $$
Web Subs
Chat 1:1
SELECT Comparison:
Spend vs. Revenue
Spend vs. Gross Margin
Spend vs. ROI
Gross Margin vs. ROI
_______________
Show LTVprojection per Trial
LTV Value
Date Picker
Set Y-Axis Max Values:
Y1 (left)
Y2 (right)
!!!
Date Range Includes Trial Conversion Window
!!!
Revenue may be low after
date here
Use LTV projection for revenue prediction.
LOADING DATA 1/3...
Full Funnel Analysis (
¯\_(ツ)_/¯
day range)
Advertiser
Spend
Impressions
CTR
Clicks
Inst/ Click
Installs
CPI
ARPU
Core Actions
Trials/ User
Trial Starts
CPTrial
ARP Trial
Subs/ Trial
Subs
CPSub
ARP Sub
Revenue
ROAS
At the comfortable moment
Enjoy the loading data sign
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